Fuel Growth

Turn what you’ve built into what’s next.

Launching a new product, opening new markets, or creating a category? Fuel Growth helps you build value now that shows at your next raise or exit.

For B2B tech CEOs at an inflection point

Let’s talk about your goals
4X B2B Tech CMO
$3.3B Tandberg → Cisco
$700M Acano → Cisco
$1.5B ID.me valuation

When the next stage needs different answers

CEOs bring Fuel Growth in to answer questions like:

How can we GROW FASTER?
What is our DIFFERENTIATION in a crowded market?
How can we move from PRODUCT TO PLATFORM?
How do we make a new COMPANY OR PRODUCT LAUNCH matter?
How do I align my GTM LEADERS to compound our growth?
Are we ready with a credible GROWTH STORY FOR BOARD, INVESTORS, OR ACQUIRER?

Fuel Growth works with the CEO and leadership to provide answers and clear direction — without adding another senior executive or distracting the ones you already have.

Examples: Seeing the potential — then helping the company get there

Fuel Growth helps companies spot the bigger opportunity — and turn it into a position, story and go-to-market they can act on. The examples below show how:

iScan Online

Product → Platform

Saw the opportunity to move beyond a point product and position the company around a broader platform story — creating a bigger strategic position for the business.

Acquired by LOGICnow

Read the story →
Acano

Complex → New category

Turned sophisticated collaboration technology into a simple, human proposition — “Everyone’s Invited” — that customers could immediately understand.

Acquired by Cisco

Read the story →
Tandberg

New buyers

Looked beyond the traditional IT buyer to the people and business functions that could benefit from video — expanding the opportunity and changing how the company went to market.

Acquired by Cisco

Read the story →

The Highest-Leverage Decision You’ll Make

Who is your best-fit customer? Your position, your story, your pipeline and your valuation all rest on it. And the win history that got you here today may not be the same customer for what’s next.

TOTAL MARKET SEGMENTS RIGHT ICP

Get the ICP and buyer right and the whole go-to-market gets easier:

Get it wrong and no amount of activity makes up for it:

  • Higher right-fit win rates
  • Increased rep productivity
  • Better use of marketing budget
  • Greater retention & expansion
  • Longer deal cycles
  • Wasted time & resources
  • Frustrated reps
  • Higher churn
6 months iScan Online — repositioned around the right enterprise ICP, then acquired within six months.
+7 pts Tandberg — expanding the buying committee to the right buyers contributed seven points of market share.

Position to Win. Align the Business Behind It.

A clear, differentiated market position gives customers a reason to choose you — and it compounds when Sales and Marketing move as one behind it.

Foundational — Position to Win

It’s part art, part science to reposition a business for its next goals — and the company you’re becoming.

It takes:

Competitive intelligence.
Clear market position.
Ideal customer profiles & personas.
Strong growth narrative.
Activation plan for Sales & Marketing.

Align the Business Behind It

Most growth leaks at the seam between Sales and Marketing. I’ve spent my career inside sales-driven companies building one shared funnel — shared ICP, definitions, handoffs and working rhythms that make the two teams compound instead of collide.

Sales and Marketing alignment — shared ICPs, shared messages, pipeline goals and communication compounding into growth

Human strategy. AI speed.

Better inputs, faster. Experienced judgment where it matters.

I use AI and other tools to get to data-driven answers faster. But deciding what matters, what it means for your business and what to do about it takes experience and judgment.

Tools accelerate the inputs Market data · Segmentation · Research · Signals
Experience + judgment What matters?→What does it mean?→What should we do?
Better, faster strategy

Operator Experience with Proven Outcomes

Jean Rosauer
Jean RosauerFounder, Fuel Growth

I’ve helped build and reposition B2B technology companies through growth, category creation, platform transitions and four transactions.

I’ve done it as a CMO, as a Cisco executive, and alongside CEOs and leadership teams navigating the decisions that determine a company’s next chapter.

With Fuel Growth, I bring that experience to one problem: helping B2B technology companies make the leap from what they’ve built to what they can become.

Companies I’ve helped build, reposition and grow as CMO

Tandberg
Market share grew from 19% to 40%
Acquired by Cisco for $3.3B
View acquisition announcement →
Acano (acting)
$0 to $23M in revenue in 24 months
Acquired by Cisco for $700M
View Cisco announcement →
ID.me
Grew from 20M to 90M users
Raised $100M at a $1.5B valuation
View funding announcement →
IANS Research
Repositioned the company and strengthened the GTM engine
Strategic growth investment from Apax Digital
View investment announcement →
Board Director, Pexip (PEXIP:OSE) Former Georgetown McDonough Adjunct Professor Four-time B2B technology CMO Chicago Booth MBA Advisory Board — Cancer Care Parcels

“Jean’s marketing and messaging expertise were essential as we turned Tandberg into the industry leader.”

— Fredrik Halvorsen, CEO, Tandberg (acquired by Cisco)

“Jean was brought in to get Acano launched. It was the momentum we needed as we transformed an industry.”

— OJ Winge, CEO, Acano (acquired by Cisco)

“Jean helped us reposition our security product into a risk intelligence platform. It worked — we were acquired within six months.”

The help you need, when you need it

01

Market Position & Growth Narrative

Best when: Foundational. Your story is no longer landing, competitors sound too similar, you are launching something big, or you want to be acquired, are acquiring, or raising capital.

Outcome: A clear position that explains where you compete, why you win and why customers and investors should care.

02

Sales & Marketing Alignment

Best when: Sales and Marketing pull in different directions — a leaky or disputed funnel, friction between leaders, or marketing reacting to Sales instead of driving demand.

Outcome: One growth engine — a shared ICP and funnel, common definitions and handoffs, and working rhythms that compound pipeline.

03

Hands-on GTM Leader

Best when: You need senior leadership inside the business during a leadership transition, growth reset, repositioning, investment period or preparation for exit.

Outcome: Experienced GTM leadership that turns strategy into action, builds momentum and leaves the team stronger.

Turn what you’ve built into what’s next.

Schedule a Call

30 minutes. Complimentary. We’ll discuss your vision and whether working together makes sense.