Strategic GTM Advisory

The strategic hands that elevate you above well-funded competition.

For CEOs, founders, and investors navigating growth inflection points — from $20M ARR to category leadership and scalable, investor-ready GTM organizations.

Work With Us Our Services

4^x

Chief Marketing Officer

20⁺

Years scaling B2B SaaS

$80M⁺

Scaling from $40M ARR

$1B⁺

Scaling from $200M ARR

Shaped by experience at

Cisco ID.me IANS Research Acano Tandberg Chicago Booth Georgetown McDonough

What we deliver

We architect your Go-To-Market strategy to accelerate revenue, sharpen your competitive position, and increase your value to customers, partners, and investors — at every stage of growth.

What we do

Built for companies at
a defining moment

GTM Architecture & Revenue Acceleration

From founder-led selling to scalable, metrics-driven growth engines. We build the systems, narratives, and pipeline velocity that compound revenue.

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Competitive Positioning & Market Leadership

Translate product differentiation into category leadership — moving from undifferentiated to the obvious choice for your target buyer.

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GTM Strategy for Growth & Investment Milestones

Build the GTM foundation that supports your next fundraise, PE partnership, or revenue milestone — with the rigor investors and boards expect.

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Our vision

Where you want to be: leading your category, commanding premium valuation, and executing with the confidence of a management team that has done it before.

Growth companies deserve more than strategy decks. They need a seasoned operator who has built the pipeline, led the rebrand, navigated the PE partnership, and stood in the due diligence room — and can bring that hard-won clarity to your most important GTM decisions.

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Clear GTM SystemsMove from reactive selling to a repeatable, measurable revenue engine aligned across marketing, sales, and product.

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Category OwnershipStop competing on feature sets. Own a position that makes you the obvious choice — and commands the price to match.

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Investor-Ready GTM NarrativeAlign your management team around how you win, why it matters, and how your GTM strategy supports your next growth milestone.

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Executive PartnershipA trusted strategic counterpart for the CEO — not a consultant, but a committed advisor who has worn the operator's hat.

Ready to architect your path to the next level?

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What we do

Three disciplines. One outcome: growth that compounds.

We work with CEOs, founders, and investors at pivotal moments — when the GTM needs to scale, the narrative needs to sharpen, or the next growth milestone is on the horizon.

GTM Architecture & Revenue Acceleration

For growth-stage teams

Most growth-stage companies plateau not because of product — but because their GTM is still founder-led, fragmented, and unmeasured.

We build the operating infrastructure that converts early traction into repeatable, scalable growth. This means designing the full-funnel demand architecture, defining your Ideal Customer Profile with precision, aligning marketing to sales pipeline, and establishing the metrics that drive decisions — not just reporting.

We've built GTM systems supporting ACVs from $50K to $2M across cybersecurity, digital identity, and enterprise SaaS — growing inbound enterprise leads by over 100%, accelerating pipeline velocity, and enabling companies to scale ARR by 25%+ year-over-year in high-retention subscription models.

Pipeline AttributionFull-funnel revenue operations and reporting built for board accountability

ICP PrecisionMove beyond "enterprise" — target the exact buyer at the exact moment

Sales-Marketing AlignmentOperating cadence built around shared pipeline metrics and revenue targets

Demand SystemsAI-enabled content, inbound, and outbound infrastructure that compounds

Competitive Positioning & Market Leadership

For repositioning moments

In crowded B2B markets, the companies that win aren't the ones with the best product — they're the ones with the clearest story about why they win.

We help management teams crystallize product differentiation into durable market positioning, then translate that positioning into the sales narratives, category language, and customer proof that accelerate deal velocity and expand deal size.

We've led category creation from $0 to acquisition, driven market share from 19% to 40%, and repositioned companies mid-flight to command new buyer segments — including CISOs, CIOs, and federal agency decision-makers. The result: competitors chasing you instead of the other way around.

Positioning ArchitectureA single, differentiated market position your entire org can execute around

Category NarrativeDefine the problem on your terms — and become the default solution

Sales EnablementMessaging, decks, and proof points that shorten cycles and grow deal size

Brand & Segment ExpansionExtend from your core to enterprise, government, or new verticals

GTM Strategy for Growth & Investment Milestones

For PE & VC-backed companies

The management teams that hit their revenue milestones and attract the right investors don't build their GTM strategy reactively — they architect it with the end in mind.

We partner with CEOs and investors to build and professionalize the GTM engine — defining the strategy, systems, and narrative that drive revenue growth and demonstrate market leadership. Having worked alongside CapitalG, Apax Digital, Viking Global, and Cisco, we understand what sophisticated investors look for when evaluating a company's go-to-market.

Whether you're scaling toward a Series C, entering a PE partnership, or building toward a revenue milestone, we help your team execute with clarity and confidence — and articulate your GTM strategy in terms that resonate with your board and investors.

GTM Strategy & RoadmapA clear, sequenced plan for how you grow — and how you communicate that growth

GTM ProfessionalizationBuild the org, systems, and metrics that scale with your ambition

Investor-Ready GTM NarrativeBoard-ready articulation of your market position, growth vectors, and GTM moats

Management AlignmentUnified view of how you win and why — across your leadership team

Let's talk about where you are — and where you need to be.

Schedule a Call

About

A 4x CMO who's been in the room.

Jean Rosauer brings 20+ years of operating experience across cybersecurity, digital identity, and enterprise SaaS — from early-stage GTM builds through multi-billion-dollar acquisitions.

Strategy rooted in real operator experience — not theory.

Jean Rosauer is a 4x Chief Marketing Officer and strategic advisor with over 20 years of experience driving multi-billion-dollar value creation within B2B SaaS, cybersecurity, and digital identity. Known for her ability to scale companies from early-stage growth — $20M ARR — to category leadership and high-multiple exits, she brings a deep understanding of finding product differentiation and building the systems for aggressive revenue execution.

Throughout her career, Jean has been a key architect for notable liquidity events. At Acano, she led the company from $0 to double-digit ARR in 24 months, resulting in a $700M acquisition by Cisco. As CMO of Tandberg, she oversaw the marketing strategy that drove the company to $1B+ in revenue and a $3.3B acquisition by Cisco. Her expertise lies in navigating the complex transition from founder-led sales to scalable, metrics-driven GTM organizations.

In the PE and VC ecosystem, Jean has a proven track record of building GTM engines that support major investment milestones. As CMO of ID.me, she built the brand and GTM positioning that helped support a $100M Series C at a $1.5B valuation (CapitalG, Viking Global, Morgan Stanley). Most recently, at IANS Research, she partnered with Apax Digital to professionalize the GTM engine, driving significant YoY ARR growth and doubling inbound enterprise leads across CISO and CIO buyer segments.

Jean is known for combining analytical rigor with clear strategic narrative — helping management teams and boards align around how to win and how to build enterprise value. She spent seven years as an Adjunct Professor at Georgetown University's McDonough School of Business, teaching GTM strategy to the next generation of entrepreneurs. She is an active member of the Athena Alliance board readiness program.

She holds an MBA in Finance & Entrepreneurship from the University of Chicago Booth School of Business and a BS in Marketing from the University of Illinois, Urbana, with High Honors.

Outside of work: she's the proud parent of a soccer-obsessed teenage son, a keen global traveler, and an oil painter.

Connect with Jean

Jean Rosauer

4x CMO · Founder, Fuel Growth Group

Career History

Chief Marketing Officer

IANS Research

2023–2025 · Cybersecurity Intelligence SaaS

Chief Marketing Officer

ID.me

2020–2022 · Digital Identity SaaS

Head of Strategy

Cisco Systems

2019–2020 · Collaboration

Founder & Principal

Fuel Growth Group

2010–current · Advisory

Chief Marketing Officer

Acano (acq. by Cisco)

2013–2015 · Collaboration SaaS

CMO / Head of Collab Marketing

Tandberg / Cisco

2002–2010

Education & Recognition

MBA, Finance & Entrepreneurship Booth / UChicago

BS Marketing, High Honors Univ. of Illinois

Adjunct Professor, GTM Georgetown McDonough

Board Readiness Program Athena Alliance

Selected value creation

$3.3B Acquisition

Tandberg → Cisco

Scaled to $1B+ revenue; led marketing through acquisition

$1.5B Valuation

ID.me Series C

$100M raise; 20M → 90M verified users

$0-25M ARR

Acano

Launched new category, acquired by Cisco

100%+ Increase

IANS Research

Inbound growth from CIO & CISO audience

Insights

Thinking for growth-stage leaders

Perspectives on GTM strategy, positioning, PE partnership, and the decisions that separate category leaders from the rest.

GTM Strategy · Featured

From Founder-Led to Scalable: The GTM Transition Every B2B SaaS Company Must Navigate

Most growth-stage SaaS companies hit the same wall around $15–25M ARR: the tactics that got you here — founder relationships, referrals, and sheer hustle — stop scaling. Here's how to engineer the transition without breaking what's working.

Read Article → Jean Rosauer · 8 min read

Positioning

Why Most B2B SaaS Companies Are Competing on the Wrong Dimension

Features don't create category leadership. The companies that command premium valuations don't win on capability — they win on clarity of narrative, precision of positioning, and the confidence to own a point of view.

PE Partnership

What PE Investors Actually Look For in GTM Due Diligence

After working with Apax Digital, CapitalG, and Viking Global, I've seen what separates the management teams that earn conviction from those that raise concerns. It's rarely about the market size slide.

Revenue Operations

The One Pipeline Metric That Changes Everything for Enterprise SaaS

Most GTM teams measure what's easy to count. The companies that scale efficiently measure the leading indicators that predict revenue months before it books. Here's where to look.

Market Leadership

Cybersecurity GTM in 2025: Winning CISO Attention in a Saturated Market

The CISO inbox is the most competitive real estate in enterprise B2B. After scaling cybersecurity intelligence demand by 111%, here's what actually breaks through — and what gets instantly ignored.

The strategic hands that elevate you above well-funded competition.

Built for companies ata defining moment

Three disciplines. One outcome: growth that compounds.

A 4x CMO who's been in the room.

Strategy rooted in real operator experience — not theory.

Thinking for growth-stage leaders

From Founder-Led to Scalable: The GTM Transition Every B2B SaaS Company Must Navigate

Thank you.

Built for companies at
a defining moment