The Growth Thesis

The Growth Thesis

Notes on how B2B tech companies see bigger, position sharper, and grow into what’s next.

News

Joining the Board of Directors at Pexip

Pexip is setting the pace for secure video collaboration where trust, control, and compliance matter.

Case Study

iScan Online

Moving beyond a point product to a broader platform story — creating a bigger strategic position for the business.

Case Study

Acano

Turning sophisticated collaboration technology into a simple, human proposition — “Everyone’s Invited”.

Case Study

Tandberg

Looking beyond the traditional IT buyer — expanding the opportunity and changing how the company went to market.

AI for Marketers

AI for CMOs: My New BFF Just Saved Me Thousands

From zero to a live, non-embarrassing website in the time it used to take to brief a designer — and what that actually means for marketers.

Emerging Tech

The Quantum Questions Every Board Should Be Asking

The “Harvest Now, Decrypt Later” threat is live — and boards assessing risk need these questions on the table.

Emerging Tech

The Shape of Quantum

Three strategic takeaways from a quantum panel — the biggest opportunity isn’t the technology, it’s that almost no one understands the shape of it yet.

Turn what you’ve built into what’s next.

Schedule a Call

30 minutes. Complimentary. We’ll discuss your vision and whether working together makes sense.